In the United Kingdom, the regulation of advertising is handled by the Advertising Standards Authority (ASA). The ASA is a national authority that regulates the advertising of goods and services in the UK. The ASA is responsible for setting out the principles that advertisers must follow when advertising their products and services.
The ASA regulates advertising by the following means:
– regulating the content of advertisements
– regulating the form of advertisements
– regulating the methods advertisers use to reach consumers
– regulating the advertising of children
– regulating the advertising of products that are harmful
ASA also has a code of practice that advertisers must follow when advertising their products. The code of practice covers the following:
– ensuring that ads are true to the product
– ensuring that the product is of good quality
– ensuring that the ads are relevant to the product
– ensuring that the ads are fair and reasonable
– ensuring that the ads do not mislead consumers
– ensuring that ads do not contain any content that is illegal or harmful